- €399
How to Influencer Marketing: The Execution System
- Course
- 25 Lessons
- 120-day access
Hiring me to teach this as a consultant costs you €6,500. This course gives you the same systems and methodology for about 6% of that price.
An execution-first system with workflows and ready-to-use materials to plan, launch, and scale influencer campaigns in-house.
Step by step, no agencies, freelancers, or new hires needed.
Built on 8+ years of industry experience
Immediate access after purchase · Access to all course materials for 4 months
A complete execution system to run your first influencer campaigns in-house from start to finish
Frameworks & Execution Systems
Campaign execution framework to plan, launch, and manage influencer campaigns end-to-end
Clear structures for campaign types, KPIs, and success criteria
Decision frameworks to remove guesswork at every stage
Workflows & Processes
Real in-house workflows used to run influencer campaigns efficiently
Step-by-step processes so you always know what to do next and in what order
Clear handoffs between sourcing, briefing, execution, and tracking
Templates & Tools
Pricing calculator usable across platforms and content types
Outreach and follow-up templates for email and DMs
Briefing templates adaptable to any campaign
Tracking files for talent pool, outreach, shortlists, contracts, content, and logistics
Guides & Vetting Resources
Influencer vetting guide (platform-specific)
Step-by-step guide to identify fake followers and unhealthy audiences
Checklists to assess creators before committing budget
Execution-focused Learning
Live-style exercises to apply each lesson directly to your own brand
Metric breakdowns explaining what to look at, why it matters, and how to interpret it
Decision breakdowns showing the thinking process behind pricing, creator selection, and evaluation
Community & Ongoing Insights
Access to the private Podia community
Regular insights on influencer marketing and evolving best practices
Additional perspectives on workflows and execution
You don’t need more theory. You need a system that works.
Brands often jump into influencer marketing by sending products, negotiating on the fly, and hoping content performs. Without structure, campaigns become inconsistent, creators are overpaid, and worst of all, you waste your time and money.
This course will keep you from making costly mistakes and help you grow your business by teaching you how to run influencer marketing properly in-house.
What you will be able to do after this course
See exactly what’s inside
Start Here
Start here to understand how the course is structured, what to expect, how to complete it and use the materials effectively to get the most value from it.
Module 1 - Influencer Marketing Fundamentals
This module introduces the core fundamentals of influencer marketing to prepare you for hands-on execution in the following modules.
Module 2 - Influencer Marketing in Real Life
Now that you have learned the fundamentals of influencer marketing, it is time to move into how it works in real life and learn how to plan, execute, and track campaigns.
Full Campaign Cycle Walkthrough
Now that you have learned all the steps involved in planning a campaign end to end, it is time to recap and see how everything comes together, when to do each step, and when to use the templates and tracking files.
Tracking Files & How to Walkthrough Index (Reference)
This section includes a reference index of all tracking file and how to walkthroughs already covered throughout the course. They are listed here separately so you can easily revisit them while planning and executing influencer campaigns.
Who is this course for?
Small brands or founders running influencer marketing in-house
Marketers responsible for launching or managing influencer campaigns
Influencer managers who want a structured, repeatable execution system
Teams that want repeatable processes instead of ad-hoc execution
Many brands struggle with influencer marketing because they don’t know how to execute efficiently. There are plenty of resources out there, but most of them focus on theory, not execution. And without execution, theory doesn’t lead to growth. Businesses don’t grow on theory alone. They grow when execution is done properly.
-Fiorella Picado
This course brings together execution systems I’ve developed and refined over years of working in-house on influencer marketing for brands like
Meet Fiorella
I’ve spent the past eight years building and running influencer marketing programs from the ground up, working directly with brands, creators, and in-house teams across different markets in Europe, the UK, and North America.
During that time, I’ve seen the same challenges repeat themselves: brands wanting to use influencer marketing, but lacking structure, clarity, and confidence in how to actually run it.
I created The Influencer Marketing Starter to solve that exact problem. It brings together the frameworks, workflows, and systems I use professionally, simplified and structured so founders and small teams can apply them themselves, without relying on agencies or making costly beginner mistakes.
This course is designed to make influencer marketing feel doable, not intimidating.
Here is what people who have worked with me say about my approach to influencer marketing
Tim Bell
Head of E-commerce at Vice Golf
"Vice Golf had a handful of informal influencer deals before Fio came in and built a professional program from the ground up. Starting with the legal framework and progressing to a full-funnel strategy, she created all the foundations of what is now a key growth pillar for our business.
She sourced brand ambassadors who are still with us today, closed countless regular barter deals, and implemented the Superfiliate platform on our new Shopify site. This is now scaling like crazy along with our TikTok Shop presence. We also enriched our performance marketing content with hundreds, if not thousands, of influencer cuts - thanks to the detailed media rights deals that Fio negotiated. A true expert in her field!"
Monica Falcos
Talent Manager at Dulcedo
"I have worked with Fiorella over the course of two years, while she was representing the brand sponsoring a talent I represented. She was incredible with negotiations, being thoughtful, tough but fair, balancing the brand's goals while also understand the realistic needs of the talent. We communicated almost daily on different time zones, she was extremely thorough, clear and creative with all of her communications. We also collaborated to help elevate the brand and talent simultaneously, tackling prestigious projects as a team. Personally, I work with huge global brands and agencies daily, and none compare to the level of proficiency I experienced working with Fiorella. Looking forward to working together on another project with her in the future."
Daniel Klarkowski
VP Brand Communications & Partnerships at Fabletics
"Fiorella built our UK influencer program from the ground up, creating a structured and scalable strategy that significantly elevated the region’s performance. She developed the full paid program and later also brought our mircro influencer seeding campaigns under her ownership to ensure a cohesive, market-focused approach. Fiorella played a key role in discovering and nurturing ambassadors who went on to become central faces of the brand. Her work was highly cross-functional, integrating influencer content into paid social, personalized landing pages, and broader marketing initiatives. She also supported and mentored the Savage X Fenty UK team, helping them integrate seamlessly into our workflows. Her ability to combine strategic vision with strong relationships and operational clarity made a lasting contribution to our influencer organization. Besides her undoubted functional skills, Fiorella has a great personality which makes it a great joy, both for the teammates, but also cross-functional counterparts to be working with her. I would rehire Fiorella anytime, but she chose Munich."
Your questions answered
Who is this course for?
This course is designed for founders and small teams who want to run influencer marketing themselves, especially if you’re starting from scratch or feel unsure about how to approach the channel in a structured way.
It’s also suitable for teams looking to upskill junior team members or interns who are already involved in influencer marketing but need clearer systems and guidance.
What will I get access to?
You’ll get access to a structured, step-by-step course that combines theory with execution, real-world examples, practical exercises, and the materials you need to launch and manage influencer marketing campaigns.
Do I need any prior experience with influencer marketing?
No. The course is completely beginner-friendly. It starts with the fundamentals and gradually builds up to execution, so you always know what to do next and why you’re doing it.
If you already have some experience but lack structure, the course will help you systemize and improve how you run campaigns.
Is this course for influencers or creators?
No. This course is built specifically for brands, founders, and in-house teams running influencer marketing, not for influencers or content creators.